Video.
Sound. Design.
AI-Produced. Human-Directed.
Your Story. 20+ Years of Experience. Produced at AI Speed.
What We Are About
20+ years directing content for brands that demand excellence.
The Market Isn't Waiting.
AI has changed the economics of content production. Brands that move first are producing more and connecting deeper, with leaner teams. The ones still operating the old way? They're losing ground every month.
Now You Can Say Yes.
The ask has landed
Your clients expect you to lead on AI. There's no time to go learn it.
Your week is already full
We know what your week looks like. The urgent work always wins.
We produce,
you deliver
You keep the client. We produce the work, directed by twenty years in production.
Say yes with confidence
You confidently say yes to the job you'd have passed on.
Work in your name
Work that looks like a crew of fifty made it, in your name.
What You Walk Away With.
Streamlined by Design. Strong in Execution.
AI-powered, human-directed. Content crafted with 20+ years of production experience. No shortcuts, no AI slop.
White Label Production
Increase your creative output with an on-demand production partner that brings the capabilities you need without the permanent overhead.
A Partner, Not a Vendor
We produce for you now. When you're ready, we help your team build AI workflows designed for how you actually work. No other production company offers that.
Creative Capabilities
Creative expertise across strategy, design, content, and production.
Inspired Creative
Cinematic content and brand systems that make you unmistakable.
- Creative DirectionConcept and campaign strategy shaped by decades of work with top tier global brands
- Brand strategy, tone, style direction and delivery
- AI Production4K scalable video delivery ready for broadcast, socials and B2B
- Original music and sound design composed for your project. No stock, no licensing fees
- Full post-production in-house: editing, mixing, mastering, color, and sound
- Responsive website design, execution and optimization
- Social media and series content optimized per platform
- Print-ready assets for all print materials
Inspired AI Workflow Consulting
When you're ready to bring AI into your own team's workflow, we build custom agent systems designed for how you actually work, not off-the-shelf tools.
- Workflow audit: we map your team's process and identify where AI agents save real time
- Custom agent systems built around your tools, your files, your workflow, not generic templates
- Training and handoff: your team learns to run the system, with documentation
- Ongoing plans available: hands-on management, optimization, and new systems built as your needs grow
Our Production Workflow.
One Integrated System.
From Strategy to Final Delivery.
Every project runs through our production system: specialized AI agents organized across five layers. But agents don't make creative decisions. Our Directors do.
Human-directed.AI-powered.Made to connect.
Founding Partners
Sandy Peic
An art director dedicated to creating strategic and affecting work. A story teller, avid doodler, and continual learner. A creative leader motivated by guiding and fostering teams that thrive.
Having worked with top tier agencies and corporations to small businesses, Sandy has extensive experience in visual communications for print and digital, from art direction to design and production. She has driven creative projects for companies such as Rogers, Hallmark, Harlequin, Sony and Mattel.
Sandy's design leadership now extends to directing AI-generated visuals, bringing the same eye she sharpened working with top tier organizations.
Juan Valencia
A multimedia professional with over 20 years of experience in audio, music, and video production. Juan has crafted music and audio designs for TV shows, documentary short films, and video games while producing content for various businesses and brands.
As a multimedia professional, Juan profoundly understands how music and audio can enhance videos and create engaging content that evokes an emotional response from the audience.
Juan built ICG's AI production system, encoding two decades of production experience into workflows that deliver at scale without sacrificing quality.
What our clients say.
The partnership with Juan, Sandy, and Inspired Creative Group has been one of the most valuable experiences in our business journey. They captured the essence of Nalu Retreat brilliantly and conveyed it to the world so effectively that we landed features in Vogue and were named one of Newsweek's World's Most Extraordinary Spas 2026.
I came to them with a cookbook concept and left with a Gourmand World Cookbook Award and a New York Times Top 10 selection. They didn't just design a book. They created an entire brand identity, art directed the photography, and built everything from the press kit to the website. The attention to detail was exceptional.
Juan combines real creative talent with momentum. He explores boldly without getting attached. If a path gets stuck, he's completely comfortable abandoning it and finding a better one. That mix of creativity, pragmatism, and adaptability makes him incredibly effective.
Juan at Inspired Creative Group is hands-down one of the most talented and professional collaborators we've ever had at Smashing Pictures. He delivered killer theme music, stings, bridges, and flawless audio post-production for our biggest hit now streaming on Prime. His team defines top-tier quality with zero friction. Pure pleasure working with them as our go-to audio partners.
From Global Brands to Local Startups.
And Everything in Between.
Featured Projects
What Boxing Day Has Become
Song, lyric video, 37 scenes.
Doublemint Commercial
Original music and sound design for Doublemint's animated relaunch across Latin America.
Nalu Retreat and Nordic Spa
Brand, web, and video for Nova Scotia's favourite destination, featured in Vogue and Newsweek's World's Most Extraordinary Spas 2026.
SuperNova Commercial
Full commercial production: creative direction, filming, editing, sound design, and original music.
The Happy Baker: A Dater's Guide to Emotional Baking
Branding, cookbook design, photography, and press kit. Gourmand World Cookbook Award, NYT Top 10.
Scooby Doo & Looney Tunes Cartoon Universe
Design and production for Warner Brothers' licensed video game on Steam. Strict brand standards. Globally recognized IP.
Emerald Beach Residences
Branding and marketing collateral for Panama's Emerald Private Beach Residences: art direction, web, and print.
Yousician For Schools
Six-month pilot across ten Helsinki schools: instruments, software, and educator workshops for music education.
You Are Driving Me Crazy: Short Film
Original orchestral score and full sound design for a hallucinogenic psycho-comedy.
More Work
Advertorial Magazines
Five advertorial mini-magazines distributed with Money Sense, Chatelaine, Today's Parent, and Maclean's.
Tough Skin: Launch to Acquisition
Brand creation, collateral, trade shows, photography, and web. Led to Home Depot distribution.
Luchador (The Wrestler): Documentary Series Trailer
Music, sound design, and audio post for a documentary series. Canadian wrestler training under lucha libre master Tony Salazar.
Guitar Starz Club
Brand identity and design for an interactive music education platform.
Motorcycle Wars: Promo Video
Original action rock score, sound design, and video post for a superbike elimination series.
B.Teepee Commercial
Video and original music for B.Toys product line.
DATSIT Corporate Video
Full video and audio production for a corporate brand film.
Compilation Showreel
Original music and sound design across 12 projects: Discovery, YTV, Wrigley's, and more.
Getting started is simple.
Schedule a Discovery Call
Tell us about your project, goals,
and timeline. We'll listen, ask the
right questions, and figure out
how we can help.
Get Your Custom
Production Plan
A custom strategy combining design, production, and AI tools, with custom workflows scoped to your budget, brand, and audience.
Launch Content
That Connects
Your brand amplified. Consistent, unmistakable, and engaging. On time, on budget.
A Few Things Before We Connect
Video production, original music and sound design, brand identity, web design, and full campaigns that combine all of the above. If it's creative content, we probably do it.
Our systems are organized across five production layers, from research and strategy through content generation, quality assurance, and final delivery. Specialized AI agents handle market research, competitor analysis, script drafting, storyboarding, image and video generation, original music composition, sound design, copy, design QA, color grading, format optimization, and multi-platform delivery. But every creative decision (direction, tone, pacing, what's good enough to ship) is made by our human directors.
It depends on the scope and specifications of each project. As a general guide: a social video pack (3 videos) typically takes 5–7 business days, explainer videos can range from 1–3 weeks, and full campaigns vary depending on deliverables, revisions, and complexity. We'll give you a clear timeline and scope before any work begins.
Every project is scoped individually. We'll quote based on your needs. No hidden fees, no hourly surprises. Most clients are surprised how much more they get for their budget compared to traditional production.
No. That's the whole point. AI handles the heavy lifting behind the scenes, but the output is directed by people with 20+ years of production experience. If it looked like AI made it, we wouldn't ship it.
Yes, you receive full commercial rights to all deliverables. For AI-generated music, our paid production licenses grant you perpetual commercial use rights with no licensing fees or usage restrictions. It's worth noting that under current law, purely AI-generated audio is not copyrightable on its own, which is why we treat AI output as a starting point, not a final product. Our directors shape, edit, and produce every piece, adding the human creative direction that makes the work legally defensible and genuinely yours. We produce it. You own it.
That's what the discovery call is for. Tell us about your goals and we'll recommend the right approach. No commitment, no pitch deck, just a conversation.
Ready to Create Content That Actually Connects?
Tell us about your project. Whether you need content produced, AI workflows built for your team, or you're just exploring. It starts with a conversation.