AI-powered video, sound, and design production — directed by 20+ years of industry expertise. We produce it. You own it.
When you're ready, we help your team build AI workflows of their own.
What We Are About
AI has changed the economics of content production. Brands that move first are producing more and connecting deeper — with leaner teams. The ones still operating the old way? They're losing ground every month.
Leading brands are producing full campaigns — video, sound, design — without growing their teams. The old pricing model is disappearing fast.
Generic AI content floods every platform. Audiences can tell. Without expert direction, AI makes you blend in — not stand out.
You need 10x the content but can't 10x the budget or team. Something has to give — and it shouldn't be quality.
AI-powered, human-directed. Content crafted with 20+ years of broadcast and digital production experience. No shortcuts, no AI slop.
Video, sound design, music, and design — all from one production team. Scale your output without scaling your headcount or your overhead.
We produce for you now. When you're ready, we help your team build AI workflows designed for how you actually work. No other production company offers that.
Every project runs through our production system — 40+ specialized AI agents organized across five layers, from strategy to final delivery. But agents don't make creative decisions. Our Directors do.
Everyone has access to AI tools now. The difference isn't the tools — it's who's directing them.
AI can't make you feel something. We can. AI just makes it possible to do more of it.
Schedule a Discovery Call →We watched brands pour money into AI-generated content that was technically fine and completely forgettable. Audiences scrolled past it. Clients questioned the investment. The tools were there — but the direction wasn't.
So we built a production system that puts experienced direction back in the centre — in the creative, in the process, and in knowing what "done" actually looks like.
An art director dedicated to creating strategic and affecting work. A story teller, avid doodler, and continual learner. A creative leader motivated by guiding and fostering teams that thrive.
Having worked with top tier agencies and corporations to small businesses, Sandy has extensive experience in visual communications for print and digital, from art direction to design and production. She has driven creative projects for companies such as Rogers, Hallmark, Harlequin, Sony and Mattel.
Sandy's design leadership now extends to directing AI-generated visuals — bringing the same eye she sharpened working with top tier organizations.
A multimedia professional with over 20 years of experience in audio, music, and video production. Juan has crafted music and audio designs for TV shows, documentary short films, and video games while producing content for various businesses and brands.
As a multimedia professional, Juan profoundly understands how music and audio can enhance videos and create engaging content that evokes an emotional response from the audience.
Juan built ICG's AI production system — encoding two decades of production experience into workflows that deliver at scale without sacrificing quality.
Tell us about your project, goals, and timeline. We'll listen, ask the right questions, and figure out how we can help.
A custom strategy combining design, production, and AI tools and custom workflows — scoped to your budget, brand, and audience.
Professional content delivered on time, on brand, and built to move your audience.
Everything your brand needs to connect — produced together, not outsourced in pieces.
Video, sound, music, and design — all from one production team. Cinematic content and brand systems that make you unmistakable.
When you're ready to bring AI into your own team's workflow, we build custom agent systems designed for how you actually work — not off-the-shelf tools.
Original music and sound design for Wrigley's Doublemint animated relaunch across Latin America.
Brand, web, and video for Nova Scotia's favourite destination — featured in Vogue and Newsweek's World's Most Extraordinary Spas 2026.
Full commercial production — creative direction, filming, editing, sound design, and original music.
Branding, cookbook design, photography, and press kit. Gourmand World Cookbook Award, NYT Top 10.
Design and production for Warner Brothers' licensed video game on Steam — strict brand standards, globally recognized IP.
Branding and marketing collateral for Panama's Emerald Private Beach Residences — art direction, web, and print.
Six-month pilot across ten Helsinki schools — instruments, software, and educator workshops for music education.
Original orchestral score and full sound design for a hallucinogenic psycho-comedy.
Five advertorial mini-magazines distributed with Money Sense, Chatelaine, Today's Parent, and Maclean's.
Brand creation, collateral, trade shows, photography, and web. Led to Home Depot distribution.
Music, sound design, and audio post for a documentary series — Canadian wrestler training under lucha libre master Tony Salazar.
Brand identity and design for an interactive music education platform.
Original action rock score, sound design, and video post for a superbike elimination series.
Video and original music for B.Toys product line.
Full video and audio production for a corporate brand film.
Original music and sound design across 12 projects — Discovery, YTV, Wrigley's, and more.
Recent AI-enhanced production showcased on LinkedIn
See our latest AI-orchestrated content on LinkedIn →
See our latest AI-orchestrated content on LinkedIn →
See our latest AI-orchestrated content on LinkedIn →
See our latest AI-orchestrated content on LinkedIn →
The partnership with Juan, Sandy, and Inspired Creative Group has been one of the most valuable experiences in our business journey. They captured the essence of Nalu Retreat brilliantly and conveyed it to the world so effectively that we landed features in Vogue and were named one of Newsweek's World's Most Extraordinary Spas 2026.
I came to them with a cookbook concept and left with a Gourmand World Cookbook Award and a New York Times Top 10 selection. They didn't just design a book — they created an entire brand identity, art directed the photography, and built everything from the press kit to the website. The attention to detail was exceptional.
Juan combines real creative talent with momentum. He explores boldly without getting attached — if a path gets stuck, he's completely comfortable abandoning it and finding a better one. That mix of creativity, pragmatism, and adaptability makes him incredibly effective.
Juan at Inspired Creative Group is hands-down one of the most talented and professional collaborators we've ever had at Smashing Pictures. He delivered killer theme music, stings, bridges, and flawless audio post-production for our biggest hit now streaming on Prime. His team defines top-tier quality with zero friction. Pure pleasure working with them as our go-to audio partners.
One skill from our 40+ agent pipeline. See what it does — then imagine them all working together.
"a plate of pasta"
"a plate of pasta"
Get the toolkit free.
Includes the Image Prompt Engineer skill — film stocks, lighting setups, lens data, anti-AI realism recipes, and a quality scoring system mapped across 6 models. Plus a 14-page companion guide. Works with any LLM.
Tell us about your project. Whether you need content produced, AI workflows built for your team, or you're just exploring — it starts with a conversation.